Snowbirds are rethinking the U.S. — and many aren’t going back this winter

Good morning. After the Golden Globes this past week, Canadians are reminded that retirement goals now include staying awake through the Best Drama category. But seriously, Canadians are taking notice this week after a Canadian icon announced it will be leaving Ontario and sending profits south while putting up to 200 local jobs at risk. Is Crown Royal’s exit a one-off — or a warning sign for Ontario manufacturing and the Canadian economy?

For generations of Canadian retirees, winter meant packing up and heading south — often to the same U.S. destinations year after year. But this season, that well-worn path is starting to feel far less certain.

New U.S. entry requirements, a weaker Canadian dollar and increasingly strained political rhetoric aimed at Canada are making snowbirds rethink where their time, money and peace of mind are best spent. A recent Snowbird Advisor poll shows 15% of respondents now plan to skip the U.S. altogether this winter — a notable shift for a group known for consistency and long-term loyalty to their winter homes.

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Warren Buffett started his investing journey with just US$9,800 after college. Today, he’s worth more than US$150 billion — not because he chased trends, but because he followed a disciplined, long-term strategy built on simple financial rules.

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For decades, Crown Royal’s purple bag has symbolized Canadian craftsmanship and pride. Now, that symbol is leaving Ontario.

Diageo, the British company behind the brand, is closing its Amherstburg bottling plant and shifting production to the United States, affecting an estimated 160 to 200 jobs. While the company cites supply-chain efficiency, the decision has ignited political backlash and renewed concerns about the long-term stability of Ontario’s manufacturing sector — and what Canadians lose when global profits take priority over local jobs.

Here’s how the decision to leave Canada impacts Canadians.